Headlines: Annie Pohan Promote Batik Up America. AS Alleira icon, Annisa Pohan always involved in every activity batik famous brand. Agus Harimurti Yudhoyono's wife was also always proud to wear batik, and promote the Indonesian traditional clothes.
"I am a brand ambassador of Alleira, so always try to promote it. Moreover, our retail not only in Indonesia, but also in foreign countries such as Australia, Malaysia, Singapore. The goal is to introduce, if Indonesia had batik works like this that can be received in wide circles, "said Annie Pohan met in the Grand Opening Alleira boutique, in Gandaria City, Jakarta, Wednesday (06/04/2011).
Being by Annie promotion step is to wear batik on various occasions.
"If I, no commercial promotion, but with wear batik have been a form of promoting it," he explained.
Promotions by Annie not only in the country alone. Almira's mother Tunggadewi a month ago to accompany her husband's service in the United States is also promoting the nation's cultural heritage in the land of Uncle Sam's.
"Yes (promoting batik), because they think it is unique. Moreover, once we explain that this is handmade and takes a long time. And they really appreciate it. Because there is such a rare thing. If anything they're expensive," he said.
Not only that, Annie was also happy to give batik gifts for teachers only daughter wayangnya.
"In addition to wear batik over there (America), I also sometimes made of batik as a gift. Like giving gifts to the teachers Aira there. They wear and happy. Because there are unique Caucasian people also wear batik," he explained.
To support steps to promote batik, a former Cover Girl 1997 was also doing research.
"Hence, we can always do research, to find batik like what the hell are interested people. Not necessarily with the old standard we use, but continue to develop our existing batik," he concluded.
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