"Compact" Hyundai Parties at the Door

South Korea's top automaker Hyundai Motor on Thursday introduced three-door compact car aimed at young customers, after 40 months development program that cost 270 billion won or 242 million U.S. dollars.

Veloster is Hyundai's first vehicle with an odd number of side doors, one on the driver's side and two on the passenger side.

"We developed Veloster to satisfy young customers in their 20s and 30s who want the lifestyle of the top individual in the experience to drive," said Yang Seung Suk, the president told reporters that the company's marketing.

Hyundai plans to sell only 18,000 Veloster in the local market every year, which is part of a marketing strategy to keep the model relatively rare on the road.

The company will penetrate the European market in the first half of this year and the North American market and other overseas in the second half.

Veloster have Gamma 1.6-liter engine Hyundai, with fuel consumption average of 15.3 kilometers per liter.

One feature is a smart key system with push-start, rearview camera and vehicle dynamic control system that automatically stabilizes the car in driving conditions in the hard street.

In Korea, the car is valued 19.4 million-20, 95 million won, or 17,400 to 18,800 dollars for the automatic transmission model.

source: antara news.com